2024 Amazon Music Product Design Challenge - APP Design
Amazon Music & Pratt Institute
12 weeks (2024)
UX Research
Surveys
Diagram
User Interview
UX Design
Prototype
Visual Design
Given the current state of Amazon Music, how might AI enhance a customer’s experience with music and /or podcasts?
“The research and experience are an in-depth exploration of all facets of the experience, including the ‘processing arrow’ and allowing access to screen time, etc.
The visual language is simple, but strong — especially the use of color. The story is clearly told and the research cleanly presented.”
Use music streaming platforms several times a week
Work or study with using music streaming services
Actively choose what to listen to by browsing genres or categories
“Having music playing in the background makes tasks more enjoyable, but I struggle to maintain focus on the tasks after a while.”
“If my focus is low and I struggle to stay engaged, I need something fast and upbeat like 90s/00s funk, rnb.”
“Music-related content from music-streaming platform gives common topics and connections between me and friends”
This is how we honed into our project emphasis on productivity and continuity. 🔍
Our concern was that it could be distracting rather than enhancing focus. Creating such playlists might consume too much time, conflicting with our goal of promoting deep focus.
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Key Finding:
While many incorporate music, we observed a lack of diverse options.
Most offer only white noise and ambient sounds, which contrasts with our user research indicating a desire for diverse music choices.
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