StockNews.AI

Revamped the stock news reading experience and redefined the brand identity and UX for a fintech startup.

About

StockNews.AI is a startup based in New York that leverages AI to deliver curated, real-time stock news for investors and traders.

My Role

I focused primarily on product features development to enhance the overall user experience and align the solution with key business goals. Also, I redefined the visual identity, redesigned the landing page for stronger brand consistency and engagement, supported marketing materials.

Type

Launched Design

Team

3 Designers
1 Product Manager
1 Marketing Specialist
3 Developers

The Problem

Difficult for visitors to trust the site and understand its core offerings.
Old content with unclear product value, weak visual hierarchy, and low credibility

Our Solutions

Enhanced UX and refined the product to drive value, usability, and brand recognition.

The Impact

After three months of iteration, StockNews.AI launched with a modernized brand and a more intuitive, modern news reading experience—resulting in higher user engagement, a 2× increase in user sign-ups, and a Increase in 4-5 times of enterprise interests.

branding refresh

New landing page with clearer product value for first-time visitors.

Iteration process.

Stay updated and Gain Market edge

Refined content architecture, visual consistence and readability of news-reading card.

Event cards to highlights key company events, tracks related stock price changes in real time, and keep users ahead of the market.

Applying New brand

Laid down a strong brand foundation and refined all initial symbols and visual elements.

Marketing Visual & Copy Production

Supported marketing material with designing social media templates, Marketing Campaigns and advertisement graphics.

Next

DCWP(NYC gov.) Appointment-Making Portal